The je ne sais quoi of climate action.

Introducing ‘Cool Factor’ (FKTR). 

1 x FKTR = 1 Gram of carbon removed.
FKTR is the internet's freshest status symbol, mined exclusively when carbon is removed. Set to be a worldwide sensation, it not only provides proof of one's impact down to the gram, but flips climate action from and unfun chore into a radically transparent, pleasurable and cool-enhancing experience.

Got FKTR?

Check your cool-enhanced internet status and the carbon you have removed here:

Where do I get some?

We're glad you asked, places to earn Factor are coming soon...